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E-Bike Circularity

Europe

An online shop selling new and refurbished e-bikes wanted to grow faster and expand its supply chain. We supported the client with strategy, fundraising, interim management and product development. The result was a new sourcing platform, accelerated growth and successful fundraising with international investors.

100% annual growth and doubled company valuation

The Challenge

Our client was an established online retailer of e-bikes and bicycles, but had only achieved limited annual growth of around 30%.

The investors were looking for a way to expand their market share significantly, open up new sourcing channels and make the business model future-proof. To achieve this, it was crucial to develop a compelling equity story, manage stakeholders effectively, and ensure operational efficiency.

Our Solution

We developed a comprehensive growth strategy, strengthened the management team and secured successful funding. At the same time, we introduced new processes and products that improved sourcing and sales in a sustainable way.

1

Strategy &
Business

Development of a comprehensive growth strategy including equity story and business plan, serving as the foundation for expansion, fundraising, and strategic positioning.

2

Fundraising &
Stakeholder

Support in identifying investors and guidance through pitches, due diligence, and negotiations to secure funding and ensure stakeholder alignment.

3

Management &
Recruiting

Management of the company over a six-month period, along with the build-up of a new management team and key talents for long-term stabilization.

4

Product &
Operations

Development of an MVP for sourcing used bicycles and optimization of key processes along the value chain to increase efficiency and scalability.

Impact of our Work

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Background of the Client

The client is an online shop based in Germany that sells new and refurbished e-bikes and bicycles.

The goal was to accelerate growth significantly and take on a pioneering role in the circular economy. By realigning the business model, conducting targeted fundraising and optimising processes, the company successfully scaled up and became attractive to international investors.