Confidential Client – Embedded Distribution of Protection Services - DevelopX
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Embedded distribution of protection services within non-insurance
value chains

As part of a growth initiative, DevelopX created innovative approaches for a leading protection service provider to integrate and market protection products outside traditional insurance channels. The goal was to unlock potential in new industries and significantly expand market reach through embedded distribution partnerships.

The Challenge

Intense competition and strong price pressure in the traditional protection services market made differentiation through embedded distribution channels essential.

To enable large-scale integration with non-insurance partners, the necessary technical, legal, and operational foundations had to be established. At the same time, the process needed to be designed to remain scalable, efficient, and easily expandable.

Our Solution

We developed a clear embedded insurance strategy—from identifying relevant protection product types to modular product development and the design of digital processes for seamless partner integration.

1

Market
Expansion

We analyzed cross-sector value chains and identified industries with strong potential for embedded partnerships. Targeted market and customer analyses enabled us to select suitable distribution partners and derive concrete growth opportunities.

2

Product
Innovation

Together with the client, we developed and validated differentiated value propositions and modular product concepts that can be flexibly adapted to the requirements of different industries. Interviews with potential partners and end customers ensured that product design and market needs were closely aligned.

3

Partner
Enablement

We designed a web app and clear interfaces for rapid partner onboarding and prepared all technical, legal, and procedural foundations for fast integration. At the same time, scalable processes for operations, compliance, and product handling were established.

4

Scaling
Strategy

We developed a concrete roll-out plan, supported the recruitment of relevant B2B partners, and built an operational setup to ensure the program’s profitability and growth. The embedded distribution partnerships were then expanded step by step.

Impact of Our Work

The time needed to develop new point-of-sale (POS) devices was reduced by
50%
Tickets sold through the new platform during the first launch phase exceeded
100,000
The page load speed of the ticketing platform increased by
95%
The time taken to stabilise the core ticketing system was less than
2 months

Client Background

The client is a nationwide provider of protection and assistance solutions with a strong focus on innovative product development and high service quality. The company’s strategy centers on expansion through digital partnerships and diversification into new industries and service touchpoints.