enerix
The founders of enerix were looking for a solution to significantly improve digital customer acquisition and retention. The goal was to develop an interactive web portal to generate qualified customer inquiries and initiate the planning process with enerix’s local branches. Modern gamification elements and a bonus system strengthened customer loyalty from the first point of contact.
The Challenge
enerix is a German provider of solar, storage, heat pump, and EV charging solutions. Until now, first contact with customers was handled offline, leading to lower conversion rates and high manual effort in a digital market. The new platform marks a turning point toward greater efficiency, scalability, and competitiveness.
The project addressed several strategic conflicts: How can a complex, regionally differentiated sales network be digitized without losing local proximity and support? How can the technology generate added value in the short term for example, through more qualified leads and also serve as an infrastructure for new business models in the long term? Technologically, the solution had to be open, scalable, and integrable, and organizationally compatible with over 100 regional franchise partners with specific requirements.
Our Solution
Together with enerix, we designed and developed an interactive web application that replaces traditional contact forms with a data-driven, user-centered process. The digital energy consultant automatically qualifies prospective customers and systematically directs them to the appropriate regional franchise partner.
Client Background
enerix is one of Germany’s leading providers of decentralized energy solutions, offering photovoltaics, electricity storage systems, heat pumps, and EV charging stations. Founded on a franchise model, the company works with more than 100 regional partners across the country while maintaining central coordination and support.
The newly developed web application provides enerix with a digital foundation to generate better qualified leads, reduce the workload of franchise partners, and offer new energy management services.
