Höfer Chemie
Höfer Chemie, one of Germany’s largest online retailers for specialty chemicals, partnered with us to strengthen its eCommerce business. The goal was to increase sales through marketing and pricing adjustments, improve conversion rates, and increase growth with a relaunch of its online store.
The Challenge
Despite its strong market position, Höfer Chemie faced structural and operational hurdles that limited further growth. The team was small, with limited capacity to test and refine new ideas, and there had been little focus on reactivating existing customers.
At the same time, the business was heavily focused on the DACH region, with limited international expansion. Pricing strategies lacked a structured monitoring process, making it difficult to adapt quickly to market changes. Together, these challenges created a need for both short-term sales impact and a long-term strategic foundation.
Our Solution
We began a long-term collaboration designed to continuously optimize Höfer Chemie’s business, always focusing on the most impactful value levers. A core consulting team was supported by experts from across the DevelopX Group to address specific needs.
Client Background
Höfer Chemie is a leading German provider of specialty chemical products with a strong B2C eCommerce model. Its portfolio spans household, garden, and pool chemicals, reaching consumers through its large online shop
Backed by private equity, the company is focused on expanding its footprint in Europe and building new sales channels in both B2B and B2B2C. Partnering with DevelopX provided the strategic, technical, and organizational support needed to accelerate growth and prepare for long-term competitiveness.
