Ritter Sport NFT Collection
Ritter Sport partnered with us to explore new forms of brand interaction using Web3. The result was Art of the Square, a limited NFT collection that connected Ritter Sport’s iconic square identity with the digital collectible space. The project aimed to create authentic customer engagement while providing real-world rewards.
The Challenge
Ritter Sport is strongly associated with its square-shaped chocolate, a brand identity recognized worldwide. The task was to transfer this identity into Web3 technology.
In order to break new ground in terms of brand positioning and customer interaction, the goal was to design a collectible experience that supported community building and offered real-world utility. This included rewards such as personalized chocolate bars, exclusive brand experiences, and early access to product launches.
Our Solution
We worked with Ritter Sport to design and launch the Art of the Square NFT collection. The project was developed in a lean, cross-functional setup with close stakeholder involvement at every stage.
Client Background
Ritter Sport is a German family-owned company known globally for its square chocolate bars. With strong roots in tradition and a recognizable brand identity, Ritter Sport has consistently looked for new ways to engage with customers.
The NFT project was part of this forward-looking approach. It gave Ritter Sport the opportunity to explore Web3 as a new channel for brand engagement, beyond traditional retail and marketing. By experimenting with blockchain-based collectibles, the company could expand its digital presence, create new touchpoints and strengthen loyalty among existing fans
