Smart Electricity Provider
A regional energy provider wanted to develop an independent digital business model in the smart energy sector. We supported the development of a sustainable green energy offering, providing assistance with market and user research, the business case, brand strategy, mock-ups, and the go-to-market plan. The result was a scalable model combining sustainability, transparency and social impact.
The Challenge
The energy market is highly regulated and characterised by intense competition. Established providers dominate the market thanks to their size, which makes it particularly challenging for newcomers to stand out.
The client’s goal was to combine sustainability with social impact by creating a new business model. The goal was to develop a B2C solution that would address the growing demand for green, transparent energy and establish an independent company outside the parent group. In order to achieve this, it was necessary to develop a validated business vision and a clear brand identity, as well as create initial product experiences, in order to win over customers and stakeholders from the outset.
Our Solution
Working closely with the client, we developed the foundation for a viable smart energy business model. Our approach combined market analysis, economic scenarios and user-centred design, taking into account both business and customer perspectives.
Background of the Client
The client is a regional energy provider in Germany, focused on electricity and gas supply.
In order to reach new target groups and enable sustainable growth beyond its traditional business, the company has initiated the development of an independent green energy start-up. In the long term, the aim is for this venture to create ecological and social value, establishing itself as a pioneer of sustainable energy offerings in Europe.
