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USA-AUTO-ONLINE

Poland

USA Auto Online had grown quickly, but their existing portal was starting to create friction. Routine updates required developer support, search performance was slow, and the platform wasn’t flexible enough to support future plans. We rebuilt the site to be faster, easier to manage, and ready to handle a growing range of services.

100% Auction performance for filtered queries improved by

The Challenge

USA Auto Online offers customers in Poland access to over 140,000 U.S. car auctions each day, working with more than 170 auction houses and providing full import services.

As the business expanded, the legacy platform began to limit growth. Auction updates could take up to two hours, filtered searches were slow, and even basic content changes required developer support. Keeping the old system running also meant higher costs. Most importantly, the platform couldn’t support plans to expand services. Without faster performance, easier content updates, and a more scalable setup, it was becoming a barrier to future growth.

Our Solution

USA Auto Online needed a platform that could keep pace with its growing business and demanding users. We rebuilt the auction portal from the ground up, introducing faster search, responsive design, and a modern content management system.

1

Platform

We rebuilt the auction portal to support a larger user base, faster performance, and better responsiveness. This gave USA-AUTO-ONLINE a future-proof foundation ready for growth.

2

Scalability

The new setup reduced operational costs and made it easier to expand services, handle peak traffic, and adapt to changing customer needs.

3

Engagement

Added engagement optimized tools like a cost calculator and blog module helped customers make informed decisions and increase time spent on site with a 30% increase in conversions.

4

Flexibility

The team can now make changes and launch new content more quickly. This supports faster campaigns and a more adaptive customer experience.

Impact of Our Work

Auction queries with filters load faster by
100%
Auction update time reduced from 2 hours to
7 minutes
Total auctions exposed to users increased by
100,000
Auctions displayed faster, by over
10%

Client Background

USA Auto Online connects customers in Poland with U.S. car auctions, offering a full-service experience from bidding to shipping, customs clearance, and final delivery. By working with over 170 auction houses, the company gives customers access to hundreds of thousands of listings each day.

As the company grew, so did demand. With more listings, more users, and rising customer expectations. It became clear that the existing platform would need to evolve to keep pace. USA Auto Online set out to modernize their portal so it could handle more volume and deliver a more flexible digital experience.

A desktop computer screen displaying the USA Auto Online website, featuring car auctions, a cost calculator, and information about services for importing vehicles from the USA to Poland. The site layout includes navigation menus, promotional banners, and sections highlighting auction listings and company experience. A desktop computer screen displaying the USA Auto Online website, featuring car auctions, a cost calculator, and information about services for importing vehicles from the USA to Poland. The site layout includes navigation menus, promotional banners, and sections highlighting auction listings and company experience. A desktop computer screen displaying the USA Auto Online website, featuring car auctions, a cost calculator, and information about services for importing vehicles from the USA to Poland. The site layout includes navigation menus, promotional banners, and sections highlighting auction listings and company experience.