Connecting users through AI-powered social interaction
When in-person socializing became impossible during the pandemic, Victoria was created. DevelopX designed a full virtual experience, increasing user engagement and a 53% growth in active users.
The Challenge
During the pandemic, millions turned to digital platforms to replace in-person socializing. As social distancing measures and lockdowns hit globally, the use of social apps increased. 75% of users reported increased usage.
Seeing this opportunity, Victoria set out to capture the moment with a new kind of social app that could help people meet and interact digitally. At its core was a matchmaking engine designed to connect users through shared interests, values, and personality. The challenge was to create a platform that balanced social media with the emotional depth of real-world connection.
Our Solution
DevelopX worked closely with Victoria’s team to design and deliver a mobile-first platform that combined social engagement with smart personalization.
Client Background
Victoria (Let’s Day Out) is a UK company founded in 2017 to help people build genuine connections through shared experiences.
The platform combines social discovery with curated digital and in-person events, bringing together creative individuals in a more intentional way than traditional social or dating apps. Originally launched as Let’s Day Out, the platform evolved into Victoria during the pandemic-era rise of social networking. It expanded from local meetups to global digital interactions. The app now offers a hybrid model that blends AI-supported matchmaking, live experiences, and member-only events, all designed to make meaningful connections easier to find.
