Visa - Intelligent Payment-Infrastructure - DevelopX
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Visa

Visa

Visa wanted to simplify online payments and improve the customer checkout experience for millions of e-commerce users. DevelopX supported the creation of a unified digital wallet platform that brings together multiple payment methods, loyalty programs, and security layers in one seamless experience.

The Challenge

With online payments growing rapidly, customers expected faster, more flexible, and more secure ways to shop. Visa needed a single digital payment platform that could unify credit cards, gift cards, loyalty points, and coupons within one digital wallet.

The challenge was to create a solution that simplified the checkout process while ensuring security, multi-merchant support, and compatibility with existing e-commerce ecosystems. The new system also had to reduce fraud risk through tokenization and support integration with external partners and APIs.

Our Solution

DevelopX designed and developed a digital wallet and unified payment platform that merges multiple forms of digital value into one secure, tokenized account.

1

Unified payment platform

Created a scalable payment platform capable of aggregating loyalty points, coupons, and gift cards with traditional payment methods. It is managed through a single digital wallet.

2

Retail integration and rollout

Supported the white-label rollout of the platform, enabling brands such as, Liquorland, Kmart, and Officeworks to deliver secure, integrated payment experiences to their customers.

3

User-centric design

Designed a user-friendly UX/UI that simplifies every step of the online payment process. From login and tokenized payment to loyalty redemption and transaction tracking.

4

Agile delivery using kanban

We implemented a Kanban-based approach to ensure transparent progress tracking, iterative releases, and flexibility across multiple project phases.

Impact of Our Work

The time needed to develop new point-of-sale (POS) devices was reduced by
50%
Tickets sold through the new platform during the first launch phase exceeded
100,000
The page load speed of the ticketing platform increased by
95%
The time taken to stabilise the core ticketing system was less than
2 months

Client Background

Visa is one of the world’s leading financial technology companies, enabling secure digital payments across more than 200 countries and territories. To strengthen its digital commerce offering, Visa worked with DevelopX to build a unified payment platform that combines e-commerce convenience with next-generation security and loyalty features.

This collaboration resulted in a powerful white-label wallet solution that helps retailers improve customer retention, streamline checkout, and deliver secure, frictionless online payments.