From feature chaos to scalable growth. We help software companies build scalable products, retain customers, and achieve sustainable growth.
Software
Challenges We Help You Overcome
Products without a clear focus
Although many software teams are constantly developing new features, the actual value for customers is often unclear. We clarify the product, refine its positioning and define clear, market-differentiating value propositions.
Technical debt slows growth
When platforms don’t scale or architectural decisions block progress, an increasing investment backlog builds up. We modernize step by step, reduce complexity, and create the technical foundation for long-term growth.
User activation falls short of expectations
Great software doesn’t fail because of its features, but because of poor activation. We design customer journeys that users understand and that activate and retain them over the long term, from onboarding and upselling to customer retention.
The data landscape is opaque and fragmented, causing decision-making to slow down.
Company data is scattered across a variety of software as a service (SaaS) systems, including CRM, billing and marketing tools, and product logs. Reporting takes too long, KPIs are defined inconsistently, and teams spend weeks preparing data manually. Without a unified data foundation, analyses remain slow, unreliable and unscalable, causing critical decisions to be made too late.
We Know Manufacturing
Chris Heeg
Partner
Christian Heeg has over 15 years of experience driving digital transformation in manufacturing, working across sectors including solar cells, optical devices, switchgear cabinets, and steel profiles.
Where Impact is Made
Software fails when it provides features that users don’t actively use. We create structures that sharpen focus, enable scalability and help to retain customers in the long term.
SaaS Data Cube für Unified Business Analytics
We build a cloud-based data cube that automatically consolidates and harmonises data from CRM systems, billing systems, product logs and other SaaS systems. This makes the data available as a single source of truth. As a result, KPIs become consistent, reporting happens in near real time, and business teams can answer their own questions without needing to know SQL or spend time on manual Excel tasks.
“Our data lives in different systems, but no metric is truly consistent and every report costs us days.”
- Automated connection and integration of relevant SaaS data sources
- Building a high-performance, multidimensional data cube with predefined dimensions
- Implementation of self-service analytics with dashboards, pivot views, and an AI-powered query assistant
- Setup of real-time alerts and automation workflows
Customer & Product analytics
We develop clear, data-driven product strategies. We leverage internal and external data sources to generate precise insights and use these to build value propositions that set us apart, including pricing, roadmaps and scalable product architecture.
“The product is finished, but the real value doesn’t reach customers.”
- Analysis of current customer and product trends
- Analysis of historical churn rates and cross-sell potential
- Creation of prioritized roadmaps including value and KPI definitions
- Derivation of go-to-market–ready pricing models
Build scalable platforms & modern architectures
We modernize software platforms, reduce technical debt, and build scalable architectures to enable long-term growth.
„The architecture works, but every extension is a challenge.“
- Assessment of existing architectures, including technical debt
- Development of modernization and scaling roadmaps
- Introduction of cloud-based architectures and integration mechanisms for maximum scalability and resilience
- Establishment of security, testing, and deployment structures
Optimization of customer journeys and user activation
We design customer journeys that activate, convert, and retain users from onboarding to expansion.
„The features are there, but users are not sufficiently active.“
- Analysis of existing funnel, activation, and usage data
- Development of holistic service blueprints that integrate and make onboarding, engagement, and retention flows manageable
- Building data-driven user insights and segmentation models
- Testing, building, and operationalizing frameworks for continuous conversion optimization and scaling of user performance
Dynamic Pricing Optimization für Software & SaaS
We have developed an AI-powered pricing engine that automatically optimises price levels, feature bundles, usage units, upgrade paths and discounting. Using usage data, customer behaviour, churn risk and market benchmarks, it creates a dynamic pricing model that increases conversion, NRR and ARR systematically, turning pricing from a gut decision into a data-driven growth lever.
„We know that we are under-monetizing, but every pricing change is a risk that we can hardly analyze properly.“
- Analysis of price elasticity and willingness to pay across segments
- Development of data-driven segmentation logics
- Establishment of a KPI framework with monitoring for ARR uplift, discount drift, conversion performance, and churn effects
Intelligent Customer Service Chatbot for Software & SaaS
We develop AI-based support chatbots that can automatically handle typical SaaS enquiries, from product-related questions and troubleshooting to billing and onboarding queries. The chatbot uses product documentation, release notes, support tickets and usage data to provide accurate answers instantly and intelligently direct more complex cases.
The result? 60–70% auto-resolution, 40–50% lower support costs, and significantly improved activation, adoption and customer satisfaction.
„80% of our tickets are repeat issues, yet our team still spends hours on them every day.“
- Modeling of intents and entities based on product modules, feature sets, and typical SaaS support patterns
- Structuring and embedding all relevant knowledge sources
- Deployment of the chatbot across all relevant channels
- Establishment of a continuous learning and optimization process based on ticket histories, new product releases, recurring error patterns, and usage data
GenAI solution for Carl Zeiss Meditec
50% faster clinic responses using GenAI
A GenAI solution designed and delivered to cut response times and increase conversion. It boosts satisfaction and supports clinics across the globe in handling initial communication with patients more efficiently.
Porsche
4 months to deliver an MVP
Porsche wanted to unify after-sales communication across its global network. We built a scalable platform that connects over 800 Porsche Centers. The result? A better brand experience across 19 markets and five continents.
Beckerbillett
A scalable ticketing platform designed to lower costs, speed up delivery, and unlock new revenue through partner sales. Discover how Beckerbillett modernized its core systems and drove digital growth.
Growth is driven by clarity
Smarter insights. Leaner processes. Better decisions.
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